ABOUT THE SNORIDERS

Four score and seven years ago, FNX decided it was time to "kick it up a notch" on the slopes…so they partnered with the best beverage company in New England to make it happen. Okay, so maybe it hasn’t been THAT LONG, but you get the picture, and so did Coors Light! We realized everyone needs a reason to take a road trip – even when it’s cold and snowy – so why not make ski trips with us the reason! So what exactly does "kick it up a notch" mean? Keep reading.

Ride hard - Play hard! – the motto of the "Coors Light-FNX Snoriders" team will no doubt be evident this season! 2009 is guaranteed to be our biggest year yet…with tons of great pre and post parties to attend – this season, your calendar will be booked! We’re not just about a day of skiing or riding – we are a complete day of entertainment for you and all your friends. Whether you’re an avid skier or rider – or just beginning…you’re guaranteed a great day with us! Every other Thursday – we’ll be out and about in Boston and New Hampshire throwing Warm-Up parties gearing up for our mountain events. Each party will be STACKED with free lift tickets for you to get your grubby hands on…but, we won’t make it too easy, you will have to participate in some wacky games to get them. Then, head up to the mountain on Saturday – hit the slopes early, because at 3pm – we hit the lodge! The "Coors Light-FNX Snoriders" will be loaded with tons of great ski prizes, including skis and snowboards provided by Salomon, among other great stuff from all our sponsors. For 2-hours, your celebrity FNX host will take you on a journey of music, games and tons of interaction with fellow lodge patrons. So if you didn’t know too many people when you first arrived at the lodge…by the end of the 2-hours, the entire party will be your new best friends! CHECK OUT our video from last year to get a glimpse of the fun you are guaranteed to have!

Don’t be left in the snow banks - join the "Coors Light-FNX Snoriders" at all our events this season. Maybe you’ll be in next year’s video!